Get more than just "a presence" on the Internet
The water purification salesman had been talking to us for what seemed like hours.
During a lull in his monologue, I asked if he had a website."Yes.
In fact, we are the only independent distributors of this product who does," he proudly beamed."So you get a lot of leads from the website, then?" I asked."No, actually I don't think we've gotten a single lead from it," he replied."Then why do you have a website?" I wanted to know."To have a presence on the Internet."A few days later, our home inspector was giving us an update on the state of our house.
We had bought it a few years earlier in winter, when snow was on the ground and on the roof, and we thought an update would be a worthwhile investment."Do you have a website?" I asked."Yes, I do.
But, I don't think a single customer found me that way.""Then why do you have a website?" I asked."To have a presence on the Internet."A lot of entrepreneurs and small businesses are sold on paying for a website because it is important to have a presence on the Internet.
For many businesses, that is true.
But what does "a presence" mean?Would you open up a store in the corner office of the fifth floor of an office building, or would you open it up in the mall? Would you leave the windows bare, or would you fill the windows with merchandise and open the door to make your store inviting?
Would you ignore customers when they enter the store, or would you carefully place merchandise and staff to maximize the revenue from each visit?"A presence" is only valuable if the website serves a purpose, if it fulfills its goals.
Just sitting there, somewhere in cyberspace, is not a sound business strategy.
An experienced website marketing consultant can help you determine what goals, if any, are viable for your business website.Here are a few of the goals you might want for your website:Online pamphlet.If you connect with customers by telephone, this is an ideal way to instantly deliver a pamphlet to them.
No mailing, no delays, they can even call up your information while you are on the phone with them.
This website has to look credible and be choc full of information.Credibility booster.If you are selling a big ticket item, particularly one that requires a good reputation, a website can help.
This website should look upscale and focus on credibility-boosting content.
It is ideal for speakers, consultants and other business-to-business service providers.Lead generator.One excellent use for a website in many non-retail businesses is as lead generator.
The idea is to funnel traffic (website users) into the site and lead them to take action.
Such action might be to call you, to request a brochure, to request a free sample, etc.
The main requirement for this is the maximum amount of targeted traffic possible, of people interested in what you have to offer.By way of example, my marketing website at http://www.seo-writer.net serves these first three goals: online pamphlet, credibility booster and lead generator.Email Address Gatherer.This is really a form of lead generation, but it is unique in that you are not trying to sell through the website, but through an email newsletter (also called an ezine).
The website is there primarily to pique interest, and the newsletter is there to build affinity and trust in order to make the sale.
You need to have a newsletter set up, and you need targeted traffic.By way of example, my personal growth website at http://www.thehappyguy.com serves this goal, attracting subscribers to my Daily Dose of Happiness.Sell.Of course, if you sell hard goods, electronic goods or even many services, you can make the sales right online.
You need some form of payment gateway and/or shopping cart, and your website needs to be able to make the sale from start to finish, which is not always easy.
Of course, you also need customers in the form of targeted traffic.By way of example, my liquid vitamins website at http://www.vitamin-supplements-store.net serves this goal.What you want your website to achieve should dictate the look, the structure, the content, the writing style and whether or not the site is optimized for the search engines.
Before investing any more money of time in your website, invest the time required to determine the goals you want your website to achieve.Or you could be like that water salesman or my home inspector, satisfied with having "a presence".
Of course, many people go through life having "a presence" on Planet Earth, but most entrepreneurs I have met are go-getters.
If "a presence" is not good enough in the real world, why settle for it in the online world?A website should be an investment, not a cost.
If your website is not working for you, or if you feel your business should have a website, determine realistic and useful goals, then set your website up to achieve them.
Maybe you don't need a website at all.
Or maybe your website could double your profits.
Either way, don't let it sit there gathering dust somewhere in cyberspace..
website marketing consultant:http://www.seo-writer.net/freelance/marketing-consultant.htmlPick
up a copy of his SEO e-book:http://www.seo-writer.net/books/seo-book.htmlInfo@thehappyguy.com
Tomato & Indoor Growers, Increases Crops, Up to 35%, For Pennies a Day, The Co2 BlackBox & Odor-Control System, is The Worlds First Mini Co2 Generators, for the Home
The CO2 Blackbox & Odor Control System is the least expensive, no-frills, most convenient, air fertilization device on the market that produces CO2 and controls odors in homes, green houses, small and large grow rooms.CO2 Generator information:When using any CO2 generator, make sure that the flame is burning Blue, which is an indication of complete combustion of fuel and that the generator is producing CO2 and not CO (carbon monoxide), which can be harmful to humans and animals.Yellow or Orange flame means that the combustion is not complete and the by-product CO (carbon monoxide) is being produced instead of harmless carbon dioxide.When used properly,
the CO2 Blackbox & Odor control is the safest way to add CO2 to the atmosphere of any grow room.The Blackbox CO2 Cell produces a clean burning, wickless blue flame which is proof of CO2 being produced. http://www.bey-tech.com/CO2Blackbox.htmlThe CO2 cell inside...
Home generator > Tomato & Indoor Growers, Increases Crops, Up to 35%, For Pennies a Day, The Co2 BlackBox & Odor-Control System, is The Worlds First Mini Co2 Generators, for the Home
Mid Life Career Change Made Easy With New Mortgage Lead Generation Training Course
(ContentDesk via ContentDesk Direct) January 30, 2006 -- Hartley Pinn, an expert on Mortgage lead generation and author of a multi-media career training series on succeeding in the mortgage lending business, has just created and released his "Mortgage Leads Generator Training Course." This series of training manuals and videos teaches prospective mortgage loan officers how to generate a five- to six-figure monthly income while cutting their work schedule down to only 10 hours a week.
His newly developed series provides a complete, A-to-Z, step-by-step multimedia course on how mortgage lenders can generate consistent and near unstoppable streams of qualified Mid Life Career Change Made Easy With New Mortgage Lead Generation Training Course
Home generator > Mid Life Career Change Made Easy With New Mortgage Lead Generation Training Course
Electric Generators Direct.com Introduces 'Same-Day Shipment'
Romeoville, IL (ContentDesk) Nov. 28, 2005 - Electric Generators Direct.com (http://www.electricgeneratorsdirect.com) today introduced "Same-Day Shipment a new service for customers who absolutely must have their generators shipped the same business day. According to Jon Hoch, founder of Electric Generators Direct, customers now have two choices in ordering a generator: (1) Factory Direct or (2) Same-Day Shipment. Factory Direct In 2002, Electric Generators Direct.com debuted as an online generator superstore with factory-direct prices. Customers ordered from a large selection of generators that shipped directly from the manufacturers factory to their door.
The factory-direct concept eliminated the need for warehouses and retail stores. As a result, the company passed the saving onto the customer as direct discounts. Factory direct is ideal for customers who have the luxury of waiting for their generators, ...
Electric Generators Direct.com Introduces 'Same-Day Shipment'
Home generator > Electric Generators Direct.com Introduces 'Same-Day Shipment'
Get more than just "a presence" on the Internet
The water purification salesman had been talking to us for what seemed like hours.
During a lull in his monologue, I asked if he had a website."Yes.
In fact, we are the only independent distributors of this product who does," he proudly beamed."So you get a lot of leads from the website, then?" I asked."No, actually I don't think we've gotten a single lead from it," he replied."Then why do you have a website?" I wanted to know."To have a presence on the Internet."A few days later, our home inspector was giving us an update on the state of our house.
We had bought it a few years earlier in winter, when snow was on the ground and on the roof, and we thought an update would be a worthwhile investment."Do you have a website?" I asked."Yes, I do.
But, I don't think a single customer found me that way.""Then why do you have a website?" I asked."To have a presence on the Internet."A lot of entrepreneurs and small businesses are sold on paying for a website...
Home generator > Get more than just "a presence" on the Internet
Surviving an Ice Storm-Induced Power Outage
Chicago, IL (ContentDesk) December 2, 2004 -- Hurricane season may be officially behind us, but the threat of wide-spread power outages still loom in the horizon."Ice storms can snap power lines just as easily as any hurricane," said Jon Hoch, founder of Electric Generators Direct.com (http://www.electricgeneratorsdirect.com), an online emergency generator superstore.Surviving an ice storm-induced power outage is a lot different from the recent hurricanes in Florida, warns Hoch.
First, even is you have a natural gas furnance, it will not operate without electricity to power the blower. Secondly, if you try coping without the heat, the decrease in temperature could freeze your water pipes, causing them burst and flood your home. And finally, the days are much shorter, and the need for artificial light is even more critical.According to Hoch, you simply need a portable generator and a power transfer system to...
Home generator > Surviving an Ice Storm-Induced Power Outage
Local Keywords Critical for Google, Yahoo, Overture, MSN, AOL & Ask Jeeves Search Engine Marketing and Optimization, Free Keyword Tools Available
Searchers using Google, Yahoo, MSN and AOL are learning through experience that they can get better results by specifying their preferred geography in conjunction with a search term.
That leaves marketers with a challenge and that's where the Did-it free local keyword tool comes to the rescue.
Local geographic keywords are modifiers used by searchers to clarify their searches and express their needs.
Marketers can enter their root word and local keyword tools will take any root keyword and create phrases.
By entering in a keyword like "accountant" the tools will return all the phrases that include "local term" accountant.
The tools include the following:-Top 50 US City Search...
Local Keywords Critical for Google, Yahoo, Overture, MSN, AOL & Ask Jeeves Search Engine Marketing and Optimization, Free Keyword Tools Available
Home generator > Local Keywords Critical for Google, Yahoo, Overture, MSN, AOL & Ask Jeeves Search Engine Marketing and Optimization, Free Keyword Tools Available
Home generator
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